Face Masks: A Beginner’s Guide for Beautiful Skin


Face masks are hands down one of my favourite skin care products. In the world of skincare, face masks could be seen as the equivalent to a superfood smoothie bursting with essential nutrients – but this way, the skin is being fed any essential nutrients it may be lacking from the outside in.

How do they work?

Masks blanket the skin and deliver higher concentrations of active ingredients by driving the product deeply into the skin.

What do they do?

The right face mask for you can help to hydrate the skin, help remove excess oils, pull out impurities, improve the appearance of pores, reduce inflammation, redness and acne. Some even help reduce the appearance of fine lines and wrinkles. Plus they give you a good excuse to pop the kettle on, put your feet up and take 10 minutes out just for yourself, and who doesn’t like the feeling of being pampered like you’re at a spa but from the comfort of your own home?

How often do you use them?

We all want the very best complexion we can have, and in order to achieve that, a healthy skin care regimen including daily use and weekly use products is highly encouraged. Facemasks can be used 1-2x a week depending on your skin and skin care concerns, and there is a mask for every skin ailment.

Whether you’re looking for the unclogging power of clay, the nourishing qualities of honey or the ease of an overnight mask, we’ve got you covered here in Nourish.

To make things a little bit easier, I’ve compiled together a face mask guide with some of my favourite masks, specifying each mask and its individual benefits to help you choose the right one for your skin.
They’re all easy to use and they’re an excellent way to deliver nutrients to your skin and give you great results immediately.


It may seem counter-intuitive to apply clay or mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich clay/mud have been harnessed for beauty treatments all over the world for centuries. It may even be the oldest form of facial masks.

Benefits of Clay/Mud Masks

  • Detoxing
  • Unclogs pores
  • Helps reduce and clear blemishes and blackheads
  • Helps to pull impurities from the skin
  • Absorb excess sebum
  • Helps to balance oily complexions
  • Helpful for oily, acne-prone skin
  • Tighten Pores

Best For – Oily and acne-prone skin.

Recommended products:

Pai Copaiba Deep Cleanse AHA Mask 75ml

Great for: those who have oily, combination or blemish-prone skin.

More about this mask:

  • Contains white kaolin to gently lift away impurities and rebalance oil without drying or tightening the skin

  • Helps ease congestion by gently exfoliating and drawing out impurities and clearing clogged pores for clearer skin

  • Designed to clear more oily or spot-prone skin types, and brighten up skin tone

  • Contains skin-friendly natural acids that gently dissolve dead cells, help prevent blackheads and blemishes and accelerate cell renewal

  • Copaiba’s anti-inflammatory and antibacterial powers fight both the build-up of stubborn spots and unpredictable breakouts

  • Vegan

  • Within just 10 minutes, this mask helps to clarify and brighten skin tone, purify pores without dryness or tightness and helps to rebalance excess oil to fight blemishes and blackheads

How to Use: You’ll see the best results by using this mask in the evening on clean, dry skin 1-2 times a week and remove with a muslin cloth soaked in warm water. Splash face with cool water to finish.

Trilogy Mineral Radiance Mask 60ml

I’m just going to put this out there. This is my absolute favourite clay mask. I became hooked on this mask after living in New Zealand and visiting the mud spas, and I still love this mask.

Great for: All skin types, great for oily skin especially around the T-Zone, those who suffer from breakouts, and for dry and dehydrated skin

More about this mask:

  • Contains mineral-rich kaolin clay to deeply cleanse, and draw impurities and excess sebum from the skin

  • Contains rosehip and primrose oils to nourish, soothe and hydrate, leaving skin with a radiant glow

  • Revitalising, energising and purifying, leaving the skin soft, smooth and glowing

  • Tightens pores

How to Use: Formulated to be multi-purpose, how often you should use this mask is dependent on both your skin type and main concerns.

If your skin tends to oiliness, applying the mask weekly will ensure your skin benefits from the deep cleansing and purifying action.
Use on areas of your skin that tend to be oily or suffer from breakouts, like the T-zone, or on the cheeks, chin or temples.

If your skin is dry or dehydrated, use Mineral Radiance Mask once or twice a month.

Antipodes Halo Volcanic Facial Mud Mask 75g

Great for: most skin conditions, especially congested, dull and combination.

More about this mask:

  • Contains white volcanic mud sourced from central New Zealand’s dramatic central plateau which contains a plethora of skin loving minerals, including sulphur, calcium, silicon and sodium

  • The mud binds to the skin’s oils and absorbs them, helping to carry away dirt and residue once rinsed off.

  • Revolutionary antioxidant compound Vinanza® Grape & Kiwi has been clinically shown to lighten skin by targeting the over-production of melanin that can lead to freckling, pigmentation and uneven skin tone

  • Extract of prized peony flower contributes to a bright and luminous complexion

  • Jojoba esters are an exfoliating compound, helping to leave skin brighter and smoother immediately

  • A heavenly scented mask containing a pure plant fragrance of vanilla pod, raspberry seed and musk

  • Nutrient-rich avocado oil from New Zealand helps to keep skin moist and hydrated, plus it’s packed with Vitamins A, B1, C and D, and Omegas 3 and 9. It also contains lutein, a component that filters UVA sunlight

  • vegan

How to Use: To achieve the best results, lavish a thick layer of this creamy mask over your cleansed face and neck, avoiding your eye area. Leave for 15 minutes, then rinse away thoroughly with warm water. Use twice a week.


If you’re looking for a lightweight mask that can hydrate the skin in less than 10 minutes, look no further.

Benefits of Gel Masks

  • Gel masks are gentle, lightweight, and highly absorbable

  • Gel masks are specifically formulated to hydrate and nourish the skin while firming and tightening it

  • Soothing

  • Promote luminous and radiant skin

  • Often have a cooling effect that can be intensified if you store the mask in the fridge

Best For – All skin types, especially dry and sensitive skin

Recommended Product:

Dublin Herbalists Intensive Gel Mask 100ml

Great for: refreshing tired and dull complexions

More about this mask:

  • The gel sinks into the skin, moisturising, plumping and enhancing the appearance of its natural volume

  • Softens, plumps and rehydrates skin

  • Packed with antioxidants, and rich in minerals to refresh tired and dull complexions for immediate brightening and softening

  • The beneficial properties of Glycerol, Whu Zhu and Arctic Cranberry Seed Extracts work together to promote luminous and radiant looking skin

  • When activated by water, this revolutionary mask is washed away to reveal silky, soft and rehydrated skin

  • Vegan

How to Use: Apply to a dry face with dry fingertips. Leave for at least 20 minutes and up to one hour before washing off.


These ultra-rich formulas are packed with ingredients to soften and hydrate skin, making them ideal for normal, mature, dry, or irritated complexions in particular.

Benefits of Cream Masks

  • Provide moisture and hydration

  • Soften the skin

  • Help encourage healthier, plumper, and smoother skin

Best For – normal, mature, dry, or irritated complexions

Recommended Product:

Dr. Hauschka Revitalising Mask 30ml

Great for: all skin conditions, especially blemished, sunburned skin or skin prone to coupe rose and enlarged pores.

More about this mask:

  • Reduces the appearance of redness or blemishes

  • Pores are visibly refined

  • Skin appears even and toned

  • Quince, anthyllis and chamomile clarify and balance blemished, large-pored skin, while cooling and hydrating sun stressed skin and skin prone to couperose

  • Nurturing jojoba, apricot kernel and wheat germ oils help the skin maintain moisture for skin that looks and feels instantly refreshed and toned

How to Use: use once or twice a week and remove after 20 minutes with a warm, damp cloth.

To soften the appearance of blemished or scarred skin or skin prone to redness, supplement your day cream with Revitalising Mask. Mix a small amount of each in your palm then apply as a thin layer in the morning.


Overnight masks are like the pinup posters for beauty sleep. Think of them as especially thick, luxurious moisturizers to help restore your skin while you sleep.
While you sleep, your skin cells work to repair damage from sun, pollution, and stress, making the night time a very important time for skin care.

Benefits of Overnight Masks

  • A creamy texture, similar to a moisturizer

  • Formulated with emollients and oils

  • Great to use post-flight to restore moisture loss

  • Great to use in the winter when dry skin is prominent 

  • Great to use when you want to give a moist, dewy look to the skin

  • Great to give the skin some ultra-hydration

    Because these masks are so rich, they’re usually best for anyone experiencing dryness or concerned about fine lines and wrinkles.

Recommended product:

Trilogy Age-Proof Overnight Mask 60g

Great for: Dull, dry or mature skin.

More about this mask:

  • An intensely hydrating, leave-on cream mask with advanced natural ingredients and vitamins

  • With prolonged overnight wear supports skin’s night-time repair functions to help nourish, firm and promote radiance

  • Contains L22®*, botanical complex Glycablend™ and radiance-boosting Vitamin C – excellent for nourishing, firming and bringing out your glow.

*What is L22®?
L22® is an innovative super-ingredient designed to mimic the perfectly balanced lipid profile of a healthy 22-year old’s skin. Naturally derived from jojoba oil, macadamia seed oil esters, olive oil and plant-derived squalene, it helps give skin naturally boosted elasticity and firmness, while also strengthening its natural protective barrier function to support a healthy, firm and vibrant complexion. 

How To Use: Apply a generous amount to cleansed skin and leave on overnight. Gently wipe away the excess in the morning and continue with your daily skincare regime. Use 2 – 3 times a week or as often as required. Alternatively, apply and leave on for 20 mins for an instant boost of hydration and radiance.

Don’t forget to apply to the drier or lacklustre areas of your face (generally around your eyes and forehead)  and to your cheeks and temples.


Honey is great for all skin types

Benefits of Honey Based Masks

  • Gentle enough for sensitive skin
  • Antibacterial to kill acne-causing bacteria
  • Humectant, which is fantastic for dry and ageing skin. 

    Honey masks are pretty amazing, and another traditional and natural choice for a face mask.

Recommended product:

Antipodes Aura Manuka Honey Mask 75ml

Great for: sensitive, acne-prone skin as well as dry ageing skin

More about this mask:

  • A multi-purpose moisturising, cleansing and antioxidising treatment mask

  • Deeply cleansing face mask, which helps leave skin soothed and intensively hydrated

  • Contains Manuka honey which draws moisture to the skin, whilst helping keep skin super fresh and blemish-free
  • Manuka Honey is also an ideal ingredient for blemish prone skin thanks to its antibacterial properties. Fantastic for clearing spots and blemishes for a clearer, healthier complexion

  • Contains Pohutukawa: This bioactive extract from New Zealand is conditioning, deeply moisturising and antiseptic

  • Contains Vanilla pod: Rich in antioxidants, it can help slow down signs of ageing such as wrinkles and fine lines.

How to use: Smooth thick layers of this creamy mask over your face and neck twice weekly. Leave for 15 minutes then rinse with warm and pure water.


DIY masks are a fun, inexpensive way to take care of your skin and can be based on a variety of ingredients you have in your cupboards. They can be honey-based, avocado-based, spirulina, chlorella, oat, coconut, yogurt or kefir based.

To stop this post from going on too long, check out my previous blog post here Foodie Facemasks – Uncovering the Natural Beautifying Foods in Your Kitchen [and then wearing them!] for more info and recipes 🙂

So that’s it – Face Masks: A Beginner’s Guide for Beautiful Skin

With the colder climates, more central heating being used and possibly a flight or two for Christmas/New years holidays, facemasks are definitely a good go-to this season.

Happy chilling! 🙂

If you have any questions or comments feel free to contact us via our Facebook page or email!

– Emily

*Please note that while we are knowledgeable about our products and nutrition, this blog should never be a substitute for medical advice and attention

Please remember that you should always obtain the all-clear from your doctor before starting any new supplement plan or diet if you’re on any medication